Description
Test Bank for Strategic Market Management 10th Edition Aaker
Table of Contents
Chapter 1 Strategic Market Management—An Introduction and Overview 1
Chapter 2 External and Customer Analysis 19
Chapter 3 Competitor Analysis 37
Chapter 4 Market/Submarket Analysis 55
Chapter 5 Environmental Analysis and Strategic Uncertainty 72
Chapter 6 Internal Analysis 91
PART TWO CREATING, ADAPTING, AND IMPLEMENTING STRATEGY 111
Chapter 7 Creating Advantage: Synergy and Commitment vs. Opportunism vs. Adaptability 113
Chapter 8 Alternative Value Propositions 130
Chapter 9 Building and Managing Brand Equity 150
Chapter 10 Toward a Strong Brand Relationship 166
Chapter 11 Energizing the Business 181
Chapter 12 Leveraging the Business 199
Chapter 13 Creating New Businesses 213
Chapter 14 Global Strategies 230
Chapter 15 Setting Priorities for Businesses and Brands—The Exit, Milk, and Consolidate Options 247
Chapter 16 From Silos to Synergy—Harnessing the Organization 263
