Description
Solution Manual for Digital Marketing 7th Edition Chaffey
Solution Manual for Digital Marketing, 7th Edition, Dave Chaffey, Fiona Ellis-Chadwick, ISBN-10: 1292241578, ISBN-13: 9781292241579
Table of Contents
Part 1 Digital marketing fundamentals
1 Introducing digital marketing
2 Online marketplace analysis: micro-environment
3 The digital macro-environment
Part 2 Digital marketing strategy development
4 Digital marketing strategy
5 Digital media and the marketing mix
6 Relationship marketing using digital platforms
Part 3 Digital marketing: implementation and practice
7 Delivering the digital customer experience
8 Campaign planning for digital media
9 Marketing communications using digital media channels
10 Evaluation and improvement of digital channel performance
Glossary
Index
