Description
Test Bank for Marketing Management 6th Edition Iacobucci
Test Bank for Marketing Management, 6th Edition, Dawn Iacobucci, ISBN-10: 0357635086, ISBN-13: 9780357635087
Table of Contents
Part 1 Marketing Strategy
1 Why is Marketing Management Important?
2 Customer Behavior
3 Segmentation
4 Targeting
5 Positioning
Part 2 Product Positioning
6 Products: Goods and Services
7 Brands
8 New Products and Innovation
Part 3 Positioning via Price, Place, and Promotion
9 Pricing
10 Channels of Distribution
11 Advertising Messages and Marketing Communications
12 Integrated Marketing Communications and Media Choices
13 Social Media
Part 4 Positioning: Assessment through the Customer Lens
14 Customer Satisfaction and Customer Relationships
15 Marketing Research Tools
Part 5 Capstone
16 Marketing Strategy
17 Marketing Plans
Endnotes
Index
