Description
Test Bank for Advertising Creative Strategy Copy and Design 4th Edition Altstiel
Test Bank for Advertising Creative Strategy, Copy, and Design, 4th Edition, Tom Altstiel, Jean Grow, ISBN-10: 1506315380, ISBN-13: 9781506315386
Table of Contents
Chapter 1: Creativity: The Change Nature of Our Business
Chapter 2: Strategy and Branding: Putting a Face on a Product
Chapter 3: Ethical and Legal Issues: Doing the Right Thing
Chapter 4: Evolving Audiences: The Times They are A-Changin’
Chapter 5: International Advertising: It’s a Global Marketplace
Chapter 6: Concepts and Design: What’s the Big Idea?
Chapter 7: Campaigns: Synergy and Integration
Chapter 8: Copy Basics: Get Their Attention and Hold it
Chapter 9: Print: Writing for Reading
Chapter 10: Radio and Televisions: Interruptions That Sell
Chapter 11: Websites: Copy and Content
Chapter 12: Socially Mobile: Reaching Communities That Buy
Chapter 13 Support Media: Everyone Out of the Box
Chapter 14: Direct Marketing: Hitting the Bull’s-Eye
Chapter 15: Business-to-Business: Selling Along the Supply Chain
Chapter 16: Survival Guide: Landing Your First Job and Thriving
