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Solution Manual for Consumer Behavior: Buying, Having, Being 13th Edition Solomon

Consumer Behavior: Buying, Having, Being 13th Edition Solomon – Solution Manual

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Solution Manual for Consumer Behavior: Buying, Having, Being, 13th Edition, Michael Solomon, Michael R. Solomon, ISBN-10: 0135226015, ISBN-13: 9780135226018 – Instant Download

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Solution Manual for Consumer Behavior: Buying, Having, Being 13th Edition Solomon

Solution Manual for Consumer Behavior: Buying, Having, Being, 13th Edition, Michael Solomon, Michael R. Solomon, ISBN-10: 0135226015, ISBN-13: 9780135226018

Table of Contents

PART 1: FOUNDATIONS OF CONSUMER BEHAVIOR

1. Buying, Having, and Being: An Introduction to Consumer Behavior

2. Consumer and Social Well-Being

PART 2: INTERNAL INFLUENCES ON CONSUMER BEHAVIOR

3. Perception

4. Learning and Memory

5. Motivation and Affect

6. The Self and Gender Identity

7. Personality, Lifestyles, and Values

PART 3: CHOOSING AND USING PRODUCTS

8. Attitudes and Persuasive Communications

9. Decision Making

10. Buying, Using, and Disposing

PART 4: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS

11. Group Influences and Social Media

12. Income and Social Class

13. Subcultures

14. Culture

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