Description
E-commerce 2023–2024: business. technology. society. 18th Global Edition Laudon – Test Bank
Test Bank for E-commerce 2023–2024: business. technology. society., 18th Global Edition, Kenneth C. Laudon, Carol Guercio Traver, ISBN: 9781292449654, ISBN: 9781292449722
Table of Contents
PART I: INTRODUCTION TO E-COMMERCE
1. The Revolution is Just Beginning
2. E-commerce Business Models and Concepts
PART II: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE
3. E-commerce Infrastructure: The Internet, the Web, and the Mobile Platform
4. Building an E-commerce Presence: Websites, Mobile Sites, and Apps
5. E-commerce Security and Payment Systems
PART III: BUSINESS CONCEPTS AND SOCIAL ISSUES
6. E-commerce Marketing and Advertising Concepts
7. Social, Mobile, and Local Marketing
8. Ethical, Social, and Political Issues in E-commerce
PART VI: E-COMMERCE IN ACTION
9. Online Retail and Services
10. Online Content and Media
11. Social Networks, Auctions, and Portals
12. B2B E-commerce: Supply Chain Management and Collaborative Commerce
