Description
Test Bank for Entrepreneurship The Practice and Mindset 2nd Edition Neck
Test Bank for Entrepreneurship The Practice and Mindset, 2nd Edition, Heidi M. Neck, Christopher P. Neck, Emma L. Murray, ISBN: 9781544354668, ISBN: 9781544354620, ISBN: 9781071804322
Table of Contents
Part I. Entrepreneurship Is a Life Skill
CHAPTER 1: Practicing Entrepreneurship
CHAPTER 2: Activating an Entrepreneurial Mindset
Part II. Creating and Developing Opportunities
CHAPTER 3: Creating and Recognizing New Opportunities
CHAPTER 4: Using Design Thinking
CHAPTER 5: Building Business Models
CHAPTER 6: Developing Your Customers
CHAPTER 7: Testing and Experimenting With New Ideas
CHAPTER 8: Developing Networks and Building Teams
Part III. Evaluating and Acting on Opportunities
CHAPTER 9: Creating Revenue Models
CHAPTER 10: Planning for Entrepreneurs
CHAPTER 11: Anticipating Failure
Part IV. Supporting New Opportunities
CHAPTER 12: Bootstrapping and Crowdfunding for Resources
CHAPTER 13: Financing for Startups
CHAPTER 14: Navigating Legal and IP Issues
CHAPTER 15: Engaging Customers Through Marketing
CHAPTER 16: Supporting Social Entrepreneurship
