Description
Test Bank for Integrated Marketing Communications 5th Edition Tuckwell
Test Bank for Integrated Marketing Communications, 5th Edition, Keith J. Tuckwell, ISBN-10: 0134270371, ISBN-13: 9780134270371
Table of Contents
Part I Understanding Integrated Marketing Communications
Chapter 1 Integrated Marketing Communications: An Overview
Chapter 2 Strategic Planning Principles
Chapter 3 Branding Strategy
Part II Planning for Integrated Media
Chapter 4 Advertising Planning: Creative
Chapter 5 Advertising Planning: Traditional Media
Chapter 6 Planning for Direct Response Communications
Chapter 7 Planning for Online and Interactive Communications
Part III Planning for Integrated Marketing
Chapter 8 Sales Promotion
Chapter 9 Public Relations
Chapter 10 Experiential Marketing, Events, and Sponsorships
Chapter 11 Personal Selling
Part IV Measuring Plan Performance
Chapter 12 Evaluating Marketing Communications Programs
Appendix 1 Media Buying Principles and Media Information Resources
Appendix 2 Integrated Marketing Communications Plan: Mr. Sub
