Description
Media Impact 13th Edition Biagi – Test Bank
Test Bank for Media Impact, 13th Edition, Shirley Biagi, ISBN-13: 9798214135519
Table of Contents
SECTION ONE: MASS MEDIA INDUSTRIES.
1. Mass Media and Everyday Life.
2. Books: Rearranging the Page.
3. Newspapers: Mobilizing Delivery.
4. Magazines: Chasing the Audience.
5. Recordings: Streaming Sounds.
6. Radio: Riding New Waves.
7. Movies: Digitizing Dreams.
8. Television: Switching Channels.
9. Digital Media: Widening the Web.
SECTION TWO: SELLING THE MESSAGE.
10. Advertising: Catching Consumers.
11. Public Relations: Promoting Ideas.
SECTION THREE: SHAPING THE MESSAGE.
12. News and Information: Staying Connected.
13. Social and Political Issues: Shaping the Arguments.
14. Law and Regulation: Reforming the Rules.
15. Ethics: Taking Responsibility.
16. Global Media: Communicating Change.
