Description
Test Bank for Social Media for Strategic Communication Creative Strategies and Research-Based Applications 1st Edition Freberg
Test Bank for Social Media for Strategic Communication Creative Strategies and Research-Based Applications, 1st Edition, Karen Freberg, ISBN: 9781506387109, ISBN: 9781544354750
Table of Contents
PART I. FOUNDATION FOR CREATING A STRATEGIC MINDSET
Chapter 1. Introduction to Social Media: An Art and Science
Chapter 2. Ethical and Legal Fundamentals in Social Media
Chapter 3. Personal and Professional Branding
Chapter 4. Industry Qualifications and Roles
Chapter 5. Research in Social Media: Monitoring, Listening, and Analysis
PART II. UNDERSTANDING SOCIAL MEDIA STRATEGY (CREATIVE AND SCIENTIFIC APPROACHES)
Chapter 6. Strategic Planning for Social Media
Chapter 7. Strategic Writing for Social Media
Chapter 8. Audience Segmentation and Analysis
Chapter 9. Creating, Managing, and Curating Content
Chapter 10. Measurement, Evaluation, Budget, and Calendar
PART III. APPLICATION AND FUTURE CONSIDERATIONS
Chapter 11. How Social Media Is Applied: Exploring Different Specializations, Part I
Chapter 12. How Social Media Is Applied: Exploring Different Specializations, Part II
Chapter 13. What Does the Social Media World Have That Is New?
